Local SEO for Trade & Service Businesses

SEO for Trades

We build local SEO systems for trade and service businesses that get them found on Google, Maps and AI search, without paid ads. Real jobs. Real rankings. No agency nonsense.

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Oven cleaning technician at work in Cardiff Oven Craft technician hand-dipping an oven rack Professional carpet cleaning technician at work
Real clients. Real jobs. No stock photography, ever.
18years of local SEO experience, built entirely on organic search
#1rankings held by our trade clients across oven cleaning, leather repair and more
£0ad spend needed once local SEO is built properly and maintained

Trade businesses live or die by three searches

“[Trade] near me” on Google. The map pack on Google Maps. And increasingly, a question typed straight into ChatGPT. Whichever trade you’re in, that’s where the job comes from before the phone ever rings.

Most trade businesses try to buy their way into that visibility with Google Ads, Checkatrade or Bark. It works while you’re paying. The moment you stop, so does the visibility. Local SEO builds visibility you own outright, and it compounds every month you hold it, exactly the way it has for our clients for over a decade.

What we do

One focused system, adapted to how customers in your specific trade actually search.

Google Business Profile Management

Your profile is your shop window on Maps. We manage it properly: weekly posts, review responses, Q&A, photos and category optimisation that keeps you in the map pack.

£95/month

Done For You SEO

Full local SEO: your website, your Google Business Profile, your reviews and your visibility in AI search, handled for you month after month.

£347/month · £197 setup

Websites That Rank

Fast, conversion-focused websites built for trade businesses, with location pages that capture searches across every town you cover.

From £595

AI search is already recommending trades. Is it recommending you?

Customers now ask ChatGPT and Google’s AI Overviews who to use for a job, not just Google search. Those tools pull their answers from the same signals that drive local rankings: your Google Business Profile, your reviews, your website content and your consistency across the web.

Get the fundamentals right and you show up in Google, Maps and AI answers at the same time. We check exactly where you stand with a free AI Visibility Audit: a straightforward report showing whether AI search recommends your business, your competitors, or nobody at all.

Get Your Free AI Visibility Audit →

SEO for trades: your questions answered

What trades do you work with?

We specialise in oven cleaning, carpet cleaning, leather repair, rug cleaning, scaffolding and wood floor sanding, and take on a small number of clients in each so every one gets proper focus. If your trade isn’t listed, get in touch. The system works the same way for most local trade and service businesses.

How is SEO for trades different from general local SEO?

The fundamentals of local SEO are the same for any business. What’s different is how customers search and decide in each trade, what proof matters to them, and how the map pack and reviews behave in that specific market. That’s why we build a page and a strategy per trade rather than a one-size approach.

How much does SEO cost for a trade business?

It depends on the size of the area you want to cover and the state of your current website. We’ll give you a clear, specific price once we’ve looked at your patch and your current setup. Book a call and we’ll walk you through it.

Can you help my trade if you haven’t worked with it before?

Often, yes. The core system, Google Business Profile management, local content, reviews and AI visibility, applies across most local trade and service businesses. Get in touch and we’ll tell you honestly whether it’s a fit.

Ready to own your local market?

We work with a small number of trade businesses at a time, and only one per area. If your patch is open, let’s talk.

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