01
Case Study — Oven Cleaning
Oven Craft
Cardiff & South Wales — 10+ years in business
361
5‑Star Reviews
#1
Map Pack Rank
£0
Monthly Ad Spend
5.0★
Star Rating
Their Website
#1 — Oven Cleaning Cardiff
Google Business Profile
Website Build
- New startup — built from zero
- SEO-ready site architecture
- Location & service pages
Local SEO
- Google Business Profile optimisation
- Weekly GBP content & posts
- Location-targeted content strategy
- Citation & backlink building
Google Reviews
- Review generation system
- Post-job follow-up process
- 361 reviews & counting
The Challenge
A new startup in a competitive local market
Oven Craft launched with no web presence, no reviews, and no visibility. Most competitors relied on paid ads — meaning the moment budgets ran out, so did the leads. They needed a model built to compound over time.
The Result
10+ years at #1, 361 reviews, zero ad spend
From a standing start, Oven Craft now dominates Cardiff and South Wales oven cleaning searches. With 361 five-star reviews against competitors sitting at 57 and 33, the gap is effectively unassailable — built entirely on organic search.
“Helped us build the business from day one to ranking top of Google for oven cleaning searches throughout South Wales without spending money on expensive ads.”
— Oven Craft, Cardiff — Client for 10+ years