Website Design for Trade & Service Businesses

Web Design for Trades

Most trade websites are built to look nice. Ours are built to rank and convert. Every site we build is designed around how customers actually search for a trade business, and how they decide who to book.

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Professional carpet cleaning technician at work Oven Craft, Cardiff's leading oven cleaning specialist Professional carpet cleaning technician at work
Real clients. Real jobs. No stock photography, ever.
18years of experience building sites and rankings for trade businesses
#1rankings held by trade clients we’ve built websites for
£0ad spend needed once the site and SEO foundation are right

Why most trade websites don’t bring in work

A lot of trade websites are built by generalist designers or cheap template services. They look fine. They just don’t do anything. No structure for Google to understand what the business does or where it covers. No clear path for a visitor to book. No proof that makes a stranger trust a trade business enough to let them into their home.

A website for a trade business has one job: turn someone who just searched for that trade into a booked job. Everything on the page should serve that, or it shouldn’t be on the page.

What goes into every site we build

  • Built to rank, not just to look good. Proper technical foundation from day one, so the site can actually compete in local search rather than needing a rebuild later.
  • Location pages for every town you cover. If you work in five towns, you need to be found in all five, not just the one your business is registered in.
  • Reviews and proof built into the page, not buried. Trust signals where a nervous first-time customer will actually see them.
  • A clear path to booking. Click-to-call, WhatsApp, or a simple form, whichever your customers actually use.
  • Fast on mobile. Most trade searches happen on a phone, standing in front of the problem that needs fixing.
  • Set up to be found by AI search too. Structured so tools like ChatGPT and Google AI Overviews can understand and recommend the business, not just Google’s classic search.

Website options

Pricing depends on scope: how many location pages you need and how much of the site is custom-built versus templated. Here’s the range.

Starter Site

A focused single-location website: home, services, about, reviews and a clear path to booking. Right for a trade business covering one town or city.

From £595

Managed Hosting

Fast, secure hosting with the site kept updated and monitored, so you never have to think about it.

£35/month

Web design for trades: your questions answered

What trades do you build websites for?

We specialise in oven cleaning, carpet cleaning, leather repair, rug cleaning, scaffolding and wood floor sanding, and take on a small number of clients in each. If your trade isn’t listed, get in touch and we’ll tell you honestly whether it’s a fit.

How much does a website cost for a trade business?

It depends on how many areas you need to cover and how much custom work the site needs. A single-location site starts from £595. A multi-location site with pages for every town you cover typically runs £1,500 to £3,500.

Will a new website actually help me rank higher on Google?

On its own, a new website helps, but ranking consistently comes from the website and ongoing local SEO working together. That’s why we build every site on a technical foundation designed for SEO from day one.

Can you rebuild my existing website instead of starting from scratch?

Yes. We audit your current site first. If the foundation is sound, we build on it. If it’s holding you back technically, a rebuild is usually faster and cheaper long-term than trying to patch it.

Ready for a website that actually brings in work?

We work with a small number of trade businesses at a time, and only one per area. If your patch is open, let’s talk.

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