04 Case Study — Specialist Rug Cleaning

The Rug Laundry

South Wales — Professional rug washing & restoration, serving UK-wide

174 5‑Star Reviews
#1 Rug Cleaning Wales
UK Multi‑City Rankings
£0 Ad Spend
The Rug Laundry website Their Website
The Rug Laundry Google Business Profile Google Business Profile — 174 Reviews

Website Rebuild & Local SEO

  • Full rebuild replacing an outdated site that didn’t rank
  • SEO-ready architecture built for national reach
  • Large volume of location pages targeting UK cities
  • Extensive on-page and technical SEO
  • Citation building & authority development

Google Reviews

  • Review generation system implemented
  • 174 five-star reviews
  • 5.0 perfect rating maintained

An outdated site with zero visibility in a specialist niche

The Rug Laundry had the specialist facility and expertise to serve customers across the UK — but their existing website was dated, didn’t rank, and was invisible to the people searching for exactly what they offer. A full rebuild was needed, not just a patch.

#1 in Wales, ranking across UK cities — zero ad spend

A rebuilt site with a large portfolio of location pages now pulls in customers from across the UK. The Rug Laundry ranks #1 for rug cleaning in Wales and holds top positions across multiple UK cities — all through organic search, with no paid advertising budget.

“Dave and his team have an absolute wealth of knowledge and experience and have done an exceptional job on all three of our websites. Highly recommend!”

— Troy Clement · The Rug Laundry